Selected case studies and the thinking behind them.
Shaping a Unified Experience Across Product & Systems
Repositioning a modern fulfilment technology company's brand — across product, systems, and physical space.
Reimagining Onboarding for a Rapidly Evolving Product
Reimagining onboarding as Shop evolved from package tracker to shopping destination.
Designing Through an Ambitious Product Pivot
How the design team worked together to pull off one incredibly ambitious and ambiguous strategic bet.
From Functional to Strategic: Evolving the Design Team
Repositioning Design for a scaling business — clarifying our role, raising the bar, and increasing impact.
A Fresh Look for Bite-Sized Learning
Leading Blinkist's comprehensive rebrand to reflect its evolution from scrappy startup to well-recognised player in digital learning.