I work with startups and scaleups to build design organisations that are strategically positioned, operationally effective, and built to last. Over 14 years in design — 8+ in leadership — I've learnt what actually works: treating design as a true differentiator, from strategy and vision to craft and execution, and creating environments where designers can do their best work.
I work best with companies who either already see design this way, or aspire to and need help building the roadmap to get there.
What I offer
My work helps teams build clarity, momentum, and design maturity — without hiring prematurely.
Design strategy & organisational clarity
Shaping how design operates in your company: team structure, roles, cross-functional dynamics, and a design vision that genuinely guides product decisions.
Brand–product coherence
Ensuring your brand is expressed consistently in your product. Support on rebrands, product alignment, and making the experience feel intentional end-to-end.
Product critique & design quality
Honest, actionable feedback to improve the product: what’s working, what’s not, and how to raise the quality. Particularly valuable for early-stage teams or those wanting an external lens.
For founders & executives
Advisory for non-design leaders who want design to be a strategic advantage — helping you define principles, make better product decisions, and build intentionally from the start.
Team development & leadership support
Career frameworks, ways of working, and the operational foundations that help designers do their best work. Coaching for design leaders navigating growth or organisational complexity.
How we can work together
Design critique
Targeted feedback to quickly improve product quality and craft, or to sharpen a specific feature or idea.
Regular advisory support
A cadence of conversations to help you make better design and product decisions, and to support emerging leaders.
Fractional design leadership
A part-time Head of Design to provide strategic design direction and guidance. Ideal when you're not ready for a full-time leader. Available from early 2026.
Short, focused projects
2–6 month engagements to tackle a specific challenge: building a team, setting the design vision, or getting your ways of working into shape. Available from early 2026.
Let's talk
If you’re exploring senior design partnership — whether advisory, fractional, or something in between — I’m open to early conversations. Get in touch via the form below or email.