I help early-stage and scaling teams build design organisations that are strategically positioned, operationally effective and built to last. With 15 years in design (8+ in leadership), I’ve led product design and design org building across startups and scaleups — from 0→1 work to scaling mature platforms and raising craft quality.
I work best with founders and teams who want design to shape direction — not just execution — and need senior support to make that real.
Ways to work together
Design Direction Sprint (2 weeks)
For teams moving fast but lacking clarity, quality consistency, or a strong design POV.
What this includes:
- Candid product critique (what’s working / what’s not)
- Design principles to guide decisions
- Prioritised improvement plan (30/60/90 days)
- Quality bar & craft recommendations
Fractional/interim Head of Design (2–4 months)
Part-time leadership to align product direction, raise quality, and stabilise delivery.
Ideal when you’re not ready to hire a full-time design leader.
What this includes:
- Clearer priorities and design direction
- Improved craft and consistency
- Design team structure + hiring roadmap
- Coaching and support for existing individual contributors and emerging leaders
Design Org Foundation (4–6 weeks)
For teams with designers already, but without the foundations needed to scale.
What this includes:
- Role clarity + operating model
- Critique/feedback structure
- Ways of working
- Leadership coaching and team support
Let's talk
If you’re exploring advisory, fractional leadership, or a short engagement, I’m open to conversations. Get in touch via the form below or reach out on
LinkedIn.